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Frank Reber is a musician, recording engineer, culinary enthusiast, barista trainer, coffee educator, coffee roaster, and small business owner residing in Muncie, Indiana. Frank graduated with a bachelor’s degree in telecommunications, with a focus in audio production from Ball State University.
In 2009, Frank renovated his personal home recording studio to offer professional recording services. The studio was dubbed “Reber Recording” with the goal of providing high end recording services to the musicians of Muncie and surrounding areas. Frank considers music to be an integral part of any community and prides himself on being able to work with even the most meager of budgets as he believes that money should not be the only deciding factor as to what music should be documented.
In 2011, Frank served as an intern at Steve Albini’s Electrical Audio, in Chicago, where he learned the art and craft of working with analog recording mediums. It was here that Frank’s focus on the positive impact that imposed limitations can have on creative processes became a driving force for his own writing and recording methodology.
In 2012, Frank and his wife, Lauren, decided to donate their time and talents to create the Musical Family Tree Sessions, in which bands and solo musicians were invited to Reber Recording to perform five songs (preferably that had not been recorded before). The sessions were recorded and photographed (free of charge) to be uploaded to the Musical Family Tree website to be enjoyed by the masses (also free of charge). The project was sponsored by Rode Microphones and Sweetwater Sound. The whole project was received with great fanfare and resulted in 40,000+ downloads and streams.
In the Fall of 2012, Frank accepted a graduate teaching assistantship at Ball Statue University in Digital Storytelling and Journalism department. He spent a year teaching Post Audio Production to undergrads enrolled in the Telecommunications program.
While teaching, Frank and Lauren had discussed the possibility of moving the recording studio into a dedicated space in downtown Muncie, but understood the challenges of maintaining a profitable recording studio in a time when technology was making it easier and more cost-effective for musicians to record themselves. They knew that in order for a space to thrive, there would have to be a secondary business involved. They came up with the idea to find a two story building that could house a coffee shop on the first floor with the recording studio above it. Frank and Lauren were spending their nights and available weekends researching small town coffee shops to see if the idea would even be feasible. After spending about a year researching the ins and outs of the coffee industry, Frank and Lauren decided to attend the Midwest Barista School (now known as The Foundry) and get some hands-on training. By the time they had finished their training, they knew that they had a solid concept. Upon returning to Muncie, they hunted for an ideal building for both purposes, but were unable to find anything within their budget. So, instead of scrapping the entire idea, they decided to keep the studio at home and proceed with the coffee shop.
In 2014, Frank and Lauren opened up The Caffeinery; a gourmet coffee shop and tea house in downtown Muncie. The shop is housed in the historic and beautiful Murray Building. It has been received with much fanfare from the surrounding community. Six months after opening its doors, The Caffeinery was selected as one of six contestants for the America’s Best Coffeehouse Competition in Chicago, IL as part of Coffee Fest. Despite only being the youngest shop to compete, The Caffeinery took 4th place in the competition!
In 2016, Frank was a recipient of the 20 under 40 award, by Muncie Magazine. Those selected are chosen based on their business success as well as philanthropic efforts to make Muncie and the surrounding area a better place to live.
In early 2018, Frank and Lauren decided to jump headfirst into coffee roasting and started Reber Roasting Company. They purchased their first coffee roaster with the goal of supplying 80% of the coffees being offered at The Caffeinery by the end of 2018. Of course, this is no easy feat, considering that the majority of the roasters being featured at The Caffeinery are recognized as the best in the industry. Nonetheless, Frank and Lauren are determined to make a name for themselves and their community by laying the groundwork for a top-notch coffee roasting program.
Today the shop continues to thrive as an integral part of the Muncie community with Frank and Lauren working side by side to ensure that their high standards are maintained. The coffee roasting program is progressing as scheduled and some of these coffees are already working their way into The Caffeinery. Together, along with their two dogs and two cats, they are currently working towards finding a second location to house their new roasting, baking, and retail headquarters.