Tag Archives: Reber Recording

Change of Pace

For those of you that pay any attention to the things that I do in real life, in addition to the internet, you have more than likely heard/read something about my wife, Lauren, and I working on opening up a coffee shop in downtown Muncie. This is true. As far as the internet and social media is concerned, my wife and I look like we are as busy as humanly possible. This is also true. I have been running a recording studio, teaching part time at BSU whilst simultaneously attending as a grad student, undertaking a number of significant home renovations (floors, bathrooms, paint, landscaping, and etc.), and doing all of the due diligence that comes with starting up a coffee shop. These are just the things on my plate, Lauren is dealing with her own obstacles. We are just busy.

I have now reached a point where I can no longer take on any additional projects without reaching a breaking point. Having so many projects going on at a single time is definitely rewarding in a lot of ways but it adds a ton of unnecessary stress. Stress is something I’m not fond of and in an effort to keep it from reaching undesirable levels I have decided to make a few changes before things start to ramp up with the coffee shop. I’ve already implemented a few changes but I figured this is as good a place as any to unveil my master plan to consolidate and alleviate. My first step was to take a pass on renewing my graduate teaching assistantship at Ball State for the time being. There’s just no possible way that I can manage teaching 20 hours a week on top of being a full-time grad student whilst managing the coffee shop. For one, there aren’t enough hours available in a day for me to make this work, and two… I simply wouldn’t have the energy to do so even if I wanted to. So yeah, it has to go. So basically, I’m going to put graduate school on the back burner for the moment. The sad part is that I’m pretty damn good both teaching and being a student. During my two semesters of grad school I nearly pulled off straight As with the exception of a single B (which I think is total bullshit). All is not a loss though, I learned that teaching audio production is something that I enjoy and if I choose to finish out my Master’s Degree later on, it will be an option so long as I do it within the next 3 years.

So in one fell swoop I have eliminated two enormous burdens from my schedule; teaching and graduate school. But I’m not going to stop there. Nope. As of this moment I am currently planning on the coffee shop being open from 6AM until 7PM Monday through Friday and from 10AM until 2PM on Saturday. Lauren and I will be dividing these hours up amongst ourselves but due to her busy photography schedule during the wedding seasons, I will be working the majority of the hours during those times. What this all boils down to is that I will have to drastically cut back on booking recording sessions at the studio to being nearly non-existent. Up until now my schedule has largely been determined by scheduled recording sessions. There are times when a single band will book full 10 hours days for a week straight and I’ve always made it work. Even when I was teaching and attending grad school I was still able to schedule around everything without too much difficulty. Alas, with the coffee shop up and running, the only way I will be able to schedule a recording session that spans multiple days is if I coordinate with Lauren to cover for me at the shop. So while I’ll still be able to maintain my studio work, it won’t be without its scheduling obstacles. All is well though, to be honest, recording work in Muncie has been particularly slow this past year and a half which is one of the main reasons that I decided to open a coffee shop. There are far more people that consume coffee than there are that require professional recording services. This realization has caused me to make a choice… I could either let the recording studio, that I worked so hard to create, sit and collect dust or I could give it new purpose that was more compatible with my new schedule. Collecting dust is not an option to me so that left me the task of repurpose.

It is important for me to note that the need for professional recording studios has been experiencing some shrinkage. This is due to a wide range of factors including, but not limited to, the recession/depression, the decentralization of the music industry, and the advances in home-recording technology that are making it increasingly affordable for musicians to record themselves. While Reber Recording has been self-sustaining, it is by no means a cash-cow. Recording is a labor of love for most recording engineers and if you are someone that chose the career to become one of the rich stereotypes portrayed in music videos, the odds are stacked against you. The majority of records that I have had the pleasure of working on were not paid for by wealthy record labels. Rather, they were paid for with money saved by the members of the bands. In a few rare instances, the session was paid for by a kickstarter campaign. The point is, there’s not a lot of money to be made in this profession. I do it because I enjoy the role of historically preserving the music of my time. But I digress… If I am only able to record a select few bands per year, how can I best utilize my skills and facilities to better the music community as a whole?

I have decided to repurpose my recording studio and its internet-presence to serve as an educational entity. As I mentioned earlier, the year I spent teaching audio production at Ball State University opened my eyes to the impact that my words could have on much larger body of work than I would otherwise be able to produce on my own. The most efficient way for me to disperse my knowledge of recording is to make a series of YouTube lectures, demonstrations, and recommendations aimed at helping home-recording enthusiasts and aspiring recording engineers to achieve the best possible results with the tools available to them. This would eliminate any scheduling conflict that would arise with teaching a traditional class. Plus, I can break down my 2-hour lectures into topics that fall between the 2-10 minute range. This effectively combines my passion for teaching and recording into a single attainable goal. I figure I might as well embrace the changes being brought on by the industry rather than pretend that they don’t exist. It would be much easier to cater to the increasing number of people preferring to record themselves rather than to try and convince them to go into a studio proper. It all boils down to the intended audience…. but that’s the topic of a future video. I have already began making notes for a couple of episodes in addition to creating the following channel: http://youtube.com/reberrecording

 

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Judi Lee Session

Judi Lee Session from Reber Recording on Vimeo.

Here’s a short documentary that Lauren Reber and I created for Judi Lee who came into my recording studio, Reber Recording, to record a 5-song EP comprised of songs written by bands from Indiana’s past. This is my first attempt at documenting a recording session in this way. I work with audio so this video stuff is still pretty new to me. That being said, I look forward to making more of these. Feel free to like the studio FB page!

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New Cameras!

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I picked up a few GoPro HD HERO cameras to keep around the studio. Although their primary use will deal with providing interesting camera angles a new web series I am working on called 4-Wheels/16-tracks. I am hoping to use these to get some in-the-studio videos of different recording sessions so that I can edit them with the recorded music and then post them on the internet in some form or another. I am aware that these cameras were designed to be used in extreme environments but I will probably just use them to get shots I can’t get with other cameras.

I am planning to test them out for the first time this Friday with When, Not If at Doc’s Music Hall. It will be interesting to see how these cameras perform in a low light environment.

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GearFest 2012 @ Sweetwater

My beautiful fiance, Lauren, and I drove up to Fort Wayne today to see just what GearFest 2012 at SweetWater was all about. I don’t think they could have picked a more appropriate name. This place was gear crazy. A small town of tents were erected so that companies from all over could show off the latest and greatest of modern audio gadgets. Oh, and don’t let me forget to mention the deals. There were all sorts of crazy sales going on! They were selling SM57’s for $57!!! That’s just ridiculous. I have to mention that Sweetwater is an exceptionally good host. They provided air-conditioned tents, free water, and they didn’t even mark up the food prices at the cafeteria. There are a lot of companies out there that would not think twice about trying to make an butt-load of money just by capitalizing on the basic needs of their customers. Hats off to Sweetwater for putting their customers needs first.

While I was there I managed to procure a few much-needed items for my mobile recording studio at incredibly low prices. I purchased a new 16-track digital mixer along with a sweet and sturdy road case that will protect the mixer while also providing me with plenty of storage space and functionality. I couldn’t be more pleased with my purchases. Oh, and I think I made a good impression with the head of global marketing for Rode Microphones! An excellent contact to have… especially going into this new mobile production that I am putting together.

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QNi: EP#004

Quality Noise Indiana
Episode #004: Air Date 06/18/2012
Special Guest: Brittany Chatwin (AKA Bruisey Ricardo)

In this episode I am joined by roller derby sensation, Bruisey Ricardo of the Cornfed Derby Dames from Muncie, Indiana. She shares a few albums that she has pulled from her collection. So sit back, relax, and enjoy the tunes and silly dialog. If you want to learn a little bit about sexy sandwich time, I suggest you give a listen!

TRACK LIST

  1. Thunders – Sexual Evangelist
  2. War Paint – Elephant
  3. Phantogram – Let Me Go
  4. Three Amigos Soundtrack – Blue Shadows on the Road
  5. The Velvet Underground & Nico – Run Run Run
  6. Elton John – Mona Lisas’ & Mad Hatters’
  7. Stephen Malkmus & The Jicks – Dragonfly Pie
  8. Judy Garland – Puttin’ on the Ritz
  9. Michael Jackson – Gonna Be Startin’ Somethin’
  10. Three Amigos Soundtrack – My Little Buttercup
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QNi EP#003

Quality Noise Indiana EP#003 w/ Joshua Chatwin

Quality Noise Indiana Episode #003 featuring local tattoo artist, Joshua Chatwin tonight @ 11PM on 93.5 and 96.7 MAX on the good ol’ FM spectrum. Dust off your radios and tune in if you live anywhere near Central Indiana.

Oh, and don’t forget to check out QNi on facebook!

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